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The Purpose Economy, Part 1: The Reciprocity Theory
Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content...
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The Purpose Economy, Part 5: Business Transformation
In Part 1 of this series, I discussed The Reciprocity Theory and introduced the need for brands to be purpose-driven. In Part 2, I discussed the foundational human behavior that underlies the purpose...
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A Contrarian View on Innovation in Advertising & PR
With the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to navigate through the storm. On the communications side, TV...
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Marketing Mondays: Instagram Stories
On August 2nd, Instagram introduced its new Instagram Stories feature. For brands that have been using SnapChat Stories, this product is almost a carbon copy with some differentiators. For those that...
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Marketing Mondays: Facebook News Feed Algorithm Updates
Image by Jim Wilson/The New York Times Facebook has announced several updates to its News Feed algorithm over the last couple of months. In this post I’ll cover some background context on what the News...
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Welcome to the Post-Capitalist Society
“In 2000, President Bill Clinton said in his last State of the Union address: ‘America will lead the world toward shared peace and prosperity and the far frontiers of science and technology.’ His...
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Brands and Video Storytelling
I had the opportunity to lecture at a marketing class at St. Edwards University yesterday. The topic I was asked to cover was online branding and how to use videos for digital marketing. Below is a...
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CMO Mondays: Snapchat files for IPO
Last week, Snapchat’s parent company, Snap Inc., filed paperwork for an IPO, with an expected valuation of $25 billion or more. In 2014, Snapchat introduced advertising into the platform. In 2015, it...
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Social Media’s Value Problem
In this AdAge article, Coca-Cola’s CMO, Marcos de Quinto, was quoted saying “Social media is the strategy for those who don’t have a true digital strategy.” This is in the context that Coca-Cola has...
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Happy Twitter Addict
This is part 1 of the Products I Can’t Live Without series. For about the last six months I’ve been wanting to clean out my Twitter feed and reorganize my lists. I had been following back everyone...
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