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A Brand’s Journey to Discovery
Previously, I wrote an introduction to the Reciprocity Theory – my theory that brands must earn their seat in the conversation by becoming a Valued Community Member (VCM). You can read that post here....
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Defining ROI of Social Media by Identifying Opportunities with Social Media
There is a lot of buzz about social media. There is also a lot of noise. So, I’m never surprised when brands are confused and misguided about what the value is of participating in social media and...
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Some Thoughts on Stevey’s Google Platforms Rant
I don’t copy and past posts into this blog, but I felt the below post by Steve Yegge at Google warranted it. I love Steve’s honesty and clarity on the value of platforms and the humbleness of...
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Cold Calling on LinkedIn? Offer Up A Strong Handshake
How would you feel if you walked into a meeting, and the person introducing himself for the first time offered you a floppy handshake? Maybe he doesn’t even look you in the eyes…That’s how I feel when...
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A Case for Social TV
Digital is the New Broadcast When I left Hollywood and moved to NY Summer 2010, I started thinking about how I could start my own company, using digital media to disrupt the Hollywood system. I had...
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Content As A Platform
Most advertisers see content as a product – something they can produce and release to an audience without third party iteration. Advertisers often pay six to seven figures to produce that content....
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Building a Content Platform
Yesterday, I discussed content as a platform. Today, I’m going to provide tips for building your content platform. The 90-9-1 Rule The 90-9-1 Rule is more of a benchmark, but it states that 1% of the...
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Calculating the ROI of Content and Engagement Strategy
I often get asked, particularly by clients, what the ROI of content and engagement is. What is it going to cost, and what are they going to get out of it? This is always a tricky question to answer,...
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Products I Can’t Live Without (Or At Least Don’t Want To)
Over the holidays, I finally had a few days to clean out, reorganize and play with new features on some of my favorite products. This gave me some more clarity on how I can, and want, to use these...
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Happy Twitter Addict
This is part 1 of the Products I Can’t Live Without series. For about the last six months I’ve been wanting to clean out my Twitter feed and reorganize my lists. I had been following back everyone...
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The Purpose Economy, Part 1: The Reciprocity Theory
Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content...
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The Purpose Economy, Part 5: Business Transformation
In Part 1 of this series, I discussed The Reciprocity Theory and introduced the need for brands to be purpose-driven. In Part 2, I discussed the foundational human behavior that underlies the purpose...
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A Contrarian View on Innovation in Advertising & PR
With the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to navigate through the storm. On the communications side, TV...
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Content As A Platform
Most advertisers see content as a product – something they can produce and release to an audience without third party iteration. Advertisers often pay six to seven figures to produce that content....
View ArticleClik here to view.
Products I Can’t Live Without (Or At Least Don’t Want To)
Over the holidays, I finally had a few days to clean out, reorganize and play with new features on some of my favorite products. This gave me some more clarity on how I can, and want, to use these...
View ArticleClik here to view.
Happy Twitter Addict
This is part 1 of the Products I Can’t Live Without series. For about the last six months I’ve been wanting to clean out my Twitter feed and reorganize my lists. I had been following back everyone...
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Marketing Mondays: Instagram Stories
On August 2nd, Instagram introduced its new Instagram Stories feature. For brands that have been using SnapChat Stories, this product is almost a carbon copy with some differentiators. For those that...
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Marketing Mondays: Facebook News Feed Algorithm Updates
Image by Jim Wilson/The New York Times Facebook has announced several updates to its News Feed algorithm over the last couple of months. In this post I’ll cover some background context on what the News...
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Welcome to the Post-Capitalist Society
“In 2000, President Bill Clinton said in his last State of the Union address: ‘America will lead the world toward shared peace and prosperity and the far frontiers of science and technology.’ His...
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Brands and Video Storytelling
I had the opportunity to lecture at a marketing class at St. Edwards University yesterday. The topic I was asked to cover was online branding and how to use videos for digital marketing. Below is a...
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